LATEST STORIES
Dual Agency is Not What You Think
Do you think that dual agency has a clear and consistent definition? If so, then you might not entirely understand how it works. I say this as someone who used to think I knew what dual agency was; I also say this as someone who is not a lawyer, and who is in no way offering legal advice!One of...
Leveraging Gossip as a Buyer’s Agent
It's increasingly important to prove your value as a buyer's agent, especially in today's changing real estate landscape. One way you can excel in your market is by developing a reputation for saving people from bad situations. In my experience, bad news travels far faster than good news. Most...
Is Your Home Terrifying?
Before buying a property, it's a good idea to act like it's a potentially terrifying first date you just set up online. If you've ever done online dating, you understand what it's like to act casual about setting up a first date with someone exciting, while simultaneously tracking down every last...
RECENT STORIES:
New Property Scams
Often, on the side of the road, there are handwritten signs with all the charm of a ransom note...
Do Human Property Managers Make Money?
Property management might be one of the most AI-proof careers, not to mention recession-proof....
Eye Tracking in Real Estate
Our eyes give us away, and marketers are increasingly focused on measuring micro-eye movements to...
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