How Homebuyers Ask for Green (Without Saying the Word)

This course, presented by Earth Advantage, will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them find or upgrade to a green home.

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.* What real estate agents need to know is...

• What are the different ways homebuyers can find/create a green home?
• Which of these homebuyer desires are most important to focus on?
• How can I differentiate myself in the market?

Being a green professional means you are ahead of the curve and understand how houses are changing.

Attend this onlinetraining and learn how to upgrade or sell a green home as well as market yourself as a trusted green professional.

*Source: Energy Pulse 2014 - Shelton Communication Group, Inc

Course Topics

This course will help real estate professionals to:

• Understand the importance of green with today's homebuyers
• Learn how to talk about energy and green considering the role emotions play in home buying
• Learn the current green trends in the housing market
• Understand the key identifiers and differences between an energy efficient and a green home
• Match green features to different homebuyer expectations
• Learn how to market a green home and yourself as a green professional

Course Content

This online course is approximately one hour long. It consists of 3-5 minute video presentations divided into 11 sections. Users can start or stop their viewing at their own pace and easily resume the course at another time. Short quiz questions and activities may appear between video sections to help you remember the content covered in the videos. A course completion certificate for Oregon CE credit will be issued after completing the course.